Cult Beauty: Unwrapped
No frills, just thrills... We're tearing off the wrapping paper and uncovering what Christmas really means to our team and the Cult Community.
From the rituals they treasure year on year to the people that make the festive season what it is — no two stories are the same and we want to share them.
Role: Art Direction and Design
2002
Beyond delving into the different ways we celebrate, this concept will come to life within the Christmas magazine as we open up about the future of Cult Beauty via a '2023 Manifesto' and uncover the beauty trends our customers need to look out for in the new year...
I collaborated the set and art direction of our Christmas 2022 photoshoot and met all deadlines with our photography team. Equally, the creative identity was flourishingly delivered across all channels digital and print. I created a design playbook detailing visual guidelines and graphical elements.
Landing Page - Sessions: 53961, Bounce rate: 28%, Exit rate: 11%, CVR: 1.26%.
Launch email - good performance taking £16k in last click revenue with a strong AOV of £74, strong click rate of 3%.
