The focus was on ease, wearability, and integration — positioning SPF as part of an everyday routine, not something that interrupts it.

We developed a series of stills and digital assets that treated SPF like skincare: clean compositions, soft light, and close detail. Texture, application, and finish were prioritised to highlight comfort and versatility. To normalise SPF as a non-negotiable step — simple, desirable, and effortless to use.

Role: Art Direction and Design

Photographer: Egle Tolusyte

2024