With limited product and advertising options, Corona needed to make a meaningful impact as a key sponsor of the first-ever WSL event in Abu Dhabi.

We looked beyond traditional brand placement, transforming an existing rooftop retail space into a premium Corona experience with uninterrupted views of the surf and sunset.

An exclusive Corona Rooftop offered upgraded access to a premium bar, lounge seating, and full-service hospitality. Corona Cero was positioned as a standout non-alcoholic option, selling out daily and becoming the event’s most sought-after refreshment zone.

Role: Art Direction and Design

2025