A national summer platform developed for on-prem and event environments.

The work focused on establishing a clear creative direction and translating it into a flexible design system that could scale across venues, formats, and moments — from toolkits and set dressing to engagement installations and photo moments.

I led the visual language across the campaign, developing core design principles, creating toolkit assets and design outputs, and overseeing creative consistency across executions in collaboration with the Aperol brand team.