Doing Good Campaign

An environmentally conscious, cruelty-free beauty edit designed as a treat for the individual while remaining mindful of the planet.

The collaboration centred on responsible production and reuse, with the beauty bag developed using carefully selected materials intended to be kept and used long after the initial purchase. The edit featured a curated selection of products — combining Gemma Styles’ daily favourites with new discoveries made through the launch process — while contributing to mental health research.

Role: Art Direction and Design

2001

I led shoot production and developed digital outputs across web and mobile landing pages, email marketing, and social media — including interactive animation. The visual approach balanced warmth, clarity, and accessibility, ensuring the campaign translated seamlessly across platforms.

Global home page banner and email marketing designs